Two start-up founders paid $15 for a 1980s photoshoot at JCPenney. Certainly, it went viral. thumbnail

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Summary List PlacementMost professional images of startup creators look precisely the very same: button-down, dull background, blank smile..
What if founders were free to wear neon pink sweatshirts? To physically accept their cofounders?
Madison Campbell and Liesel Vaidya are proving that they can. When Campbell, cofounder of Leda Health, discovered a Groupon for inexpensive JCPenney pictures, she was “immediately advised of my youth at school picture day” and knew she had to do it..
Campbell said the photographer was at first worried about their vision, but the creators persevered to develop true art. The first of the 2 pictures shows the two creators in front of a radiant pink and blue background, looking into the distance. In the second photo, Vaidya tenderly hugs Campbell from behind while both rock rainbow sweaters..
Campbell tweeted out their new pictures, and the endeavor world was pleased.

this is your sign to go to @jcpportraits and get your founder pictures done pic.twitter.com/zjG8vWiFou— Madison Campbell (@martyrdison) March 2, 2021

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” I inform creators to get expert photos of their group after they raise their first round of financing (prior to they reveal it),” Reddit cofounder Alexis Ohanian tweeted. “I just didn’t understand they might be so magnificent.”.
Campbell says the pictures show the culture of their business. Due to the fact that their startup, Leda Health, concentrates on sexual assault avoidance, much of the workday is spent going over trauma. Campbell says attempt to maintain an easy going environment in between heavy conversations.
” Our culture is folks that operate at odd hours, college dropouts, meme-lords, and other folks that consistently swear on Zoom calls and send each other TikToks all day,” she said. “We try to not take ourselves too seriously.”.
The photos cost a simple $14 Sign up with the discussion about this story” NOW WATCH: We checked a machine that brews beer at the push of a button
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