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Summary List PlacementPodcasts have been around for nearly two decades, however the format has actually entered its own over the last 5 years. In the United States, eMarketer estimates there will be 105.6 million regular monthly active podcast listeners by the end of 2020, more than double the 45.8 million month-to-month listeners in2015
This listenership spike has brand names interested, as United States marketers are projected to invest more than $1 billion on podcast marketing in 2021, up from $479 million in2018
The podcast audience is not only big and growing, however appealing to advertisers. Listeners tend to be young, wealthy, and informed, and generally available to marketing in podcasting.
In The Podcast Audience Report, Expert Intelligence breaks down the demographics of United States podcast listeners.
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