11 executives at Lululemon driving the athletic wear company's excellent sales development-- and leading it into a new digital age thumbnail


Summary List PlacementLululemon had a remarkable 2020, and now its gearing up for an even bigger 2021..
The athleticwear business, best known for championing the athleisure pattern, has actually been amongst the uncommon few winners of the pandemic as demand for comfy clothing amongst remote workers and quarantined Americans has escalated. In its most recent quarter, Lululemon reported a 22%year-over-year boost in net revenue, reaching $1.1 billion, while its e-commerce business nearly doubled, growing by 94%..
Founded in 1998 in Vancouver, Canada, Lululemon has actually developed from a high-end purveyor of yoga pants for ladies to outfitting all genders in whatever from high-intensity exercise apparel to clothes for lounging around the house or running errands. Recently, the business has broadened its item selection to consist of a broader selection of performance-driven items, in addition to fashion-forward styles that can be used both at the fitness center and the workplace..
The company’s success is largely thanks to its existing executive team led by CEO Calvin McDonald, who took over in 2018, after formerly acting as CEO of Sephora Americas. In addition to leading Lululemon into a new age highlighted by e-commerce and new item offerings, McDonald was charged with enhancing the business’s credibility after a series of prominent blips, including the resignation of former president Laurent Potdevin and infamous fat-shaming remarks made by Lululemon founder Chip Wilson in 2013..
Now, Lululemon has actually discovered a sweet spot in digital initiatives, both within its stores and its growing e-commerce service. The business strengthened its commitment to digital with its 2020 acquisition of Mirror, the at-home connected physical fitness company that has likewise seen impressive sales throughout the pandemic..
Insider took a better take a look at 11 power gamers at Lululemon who are leading the impressive development of the athletic apparel business. We utilized publicly available details and previous reporting to choose these executives based on seniority and their levels of influence and obligation.
Scroll down to check out them, listed alphabetically. SEE ALSO: Lululemon is counting on new virtual wait lists and pop-up stores to bring buyers back to brick-and-mortar places– and it’s working.
Julie Averill, chief technology officer.

When it comes to keeping Lululemon on the cutting edge, Julie Averill has actually been important in overseeing the retailer’s technology development..
Averill joined Lululemon in 2017 with a seasoned background in retail, including most just recently serving as the first-ever chief details officer at REI. She also spent a years at Nordstrom in different information technology rolls, including vice president of selling and marketing systems..
At Lululemon, Averill has actually assisted to lead a team focused on whatever from cybersecurity to enhancing the method the retailer utilizes data and analytics throughout the business to improve the customer experience, she told CIO Dive in 2019..
” I would state every area of our service has major innovation goals,” Averill told CIO Dive. “There’s not one part of our business that is not reliant on innovation. My task is simply to determine how to let loose innovation and our team so that we can go as fast as this business is going.”

Celeste Burgoyne, president of Americas and international visitor development.

A long time Lululemon worker, Celeste Burgoyne was appointed president of Americas and international visitor development in October 2020, following 15 years in various other positions throughout the company..
In her current role, Burgoyne manages “all channel and customer-facing elements of the North American company, including stores and e-commerce,” according to a news release from the business. She first joined Lululemon in 2006 as basic manager of United States operations, where she assisted supervise domestic growth.
” Celeste has been instrumental in Lululemon’s development, and from her first day with our company nearly 15 years ago, she has actually made concrete contributions to our culture and our business that have actually helped us become the Lululemon we are today,” CEO Calvin McDonald said in a press statement..
Prior to joining Lululemon, Burgoyne cut her teeth at Abercrombie & Fitch, where she spent a decade as senior director of stores for the teenager garments seller.

Sun Choe, primary item officer.

Lululemon’s remarkable item advancement– consisting of the addition of more fashion-forward athleisure pieces and doubling down on the growing menswear classification– can in large part be attributed to work of Sun Choe.
As primary product officer, Choe supervises everything from style and retailing to item development across both Lululemon’s females’s and males’s departments. Prior to taking control of in 2018, Choe led worldwide item merchandising at Marc Jacobs and has likewise held positions at a broad variety of major merchants consisting of West Elm, Madewell, Urban Outfitters, Levi’s, and Gap, Inc
. As chief item officer, Choe has actually been concentrated on innovating apparel that adapts to shifting client patterns and needs, which has actually significantly implied capitalizing on the wellness and athleisure boom..
” What attracted me to Lululemon is its capability to stay at the leading edge of an effective development of retail and customer behavior, delivering products, tools and experiences that allow people and guests to live a life they enjoy,” Choe stated in an interview with Joe’s Blackbook, a website that features top retail, fashion, and innovation executives.

Ted Dagnese, chief supply chain officer.

Ted Dagnese oversees supply chain at Lululemon, after rising to the function in 2019 following the departure of Stuart Haselden for the travel luggage business, Away. Dagnese has worked at Lululemon since 2016, and formerly spent 9 years leading supply chain operations at the VF Corporation and nearly 3 years at Space, Inc..
As chief supply chain officer, Dagnese “leads all aspects of supply chain management including our international supplier base, item quality, raw material development, and distribution and logistics,” according to Lululemon.
Meghan Frank, primary monetary officer.

After signing up with Lululemon’s financing group in 2016, Meghan Frank rose to become the very first female chief financial officer of the company in 2020..
Frank was selected in October 2020 after first functioning as interim CFO starting last April, taking over at the helm at the height of the coronavirus outbreak. Talking To Style Network, CEO Calvin McDonald stated Frank has been essential in keeping operations not simply working, but thriving..
” Earlier this year, when we started to navigate the Covid-19 environment, Frank with confidence handled more duty within the company and showed dexterity, business acumen, and natural leadership abilities,” McDonald stated..
In addition, Frank brings a number of years of retail know-how to her position, consisting of financial and corporate planning roles at Ross Stores, J.Crew, Saks Fifth Opportunity, and Bluefly.
Susan Gelinas, senior vice president of individuals and culture.

As the senior vice president of people and culture at Lululemon, Susan Gelinas has actually been a singing supporter for pay equity, an effort she has assisted champ throughout her near decade working at the company..
In 2017, Gelinas led a dedication to imposing equitable pay across the business by conducting internal research and investigations, an effort that led the business to achieve 100%gender pay equity by the list below year..
” In a global company comprised of 78?males, it was necessary not to assume, but to look closely and be in real discussions,” Gelinas wrote in a March 2020 post in Thrive Global..
Gelinas has likewise been passionate about setting up adult leave for both mothers and daddies at the company. In 2019, she helped release a “worldwide gender-neutral being a parent policy providing up to 6 months of paid adult leave to full-time employees at all levels.”.
” As a leader, I have the benefit and duty to make sure these conversations are happening and regularly examine if the business is doing whatever it can to advance our goals for the business and our people,” she composed in Thrive Global

Shannon Higginson, general counsel and chief compliance officer.

As Lululemon’s basic counsel and chief compliance officer, Shannon Higginson helps with any legal concerns that befall the athletic wear business. Higginson first began at the business almost a years earlier as vice president of legal prior to moving into her current role in2016 She previously served 11 years as senior counsel at the Canadian telecoms business Telus, and has actually likewise hung around at other firms, consisting of Bull, Housser, and Tupper.
André Maestrini, executive vice president of international.

With more than 13 years at Adidas under his belt, André Maestrini was tapped at the end of 2020 to assist lead Lululemon’s worldwide growth, with a particular concentrate on Europe, the Middle East, China, and Asia Pacific.
” André is a knowledgeable worldwide leader with an established record of success, who will allow us to build on our momentum and drive our international growth in essential markets,” CEO Calvin McDonald said in a press declaration in October.
At Adidas, Maestrini held a range of functions including leading the business’s international sports system and serving as managing director of areas consisting of France and Latin America. Prior to Adidas, he spent more than a years as Northwest European marketing director at The Coca-Cola Business.
Calvin McDonald, chief executive officer.

Calvin McDonald signed up with Lululemon as chief executive in August 2018, after working as magnate of Sephora Americas for nearly 5 years and Sears Canada prior to that. His visit came on the heels of a number of years of reputational issues at the business, a challenge he was mainly charged with enhancing in his brand-new role..
McDonald took control of for Laurent Potdevin, who resigned in February 2018 since he stopped working to “exemplify the greatest levels of stability and respect for one another,” according to a New York Times report. Potdevin had actually notably handled the role of chief executive after Lululemon founder Chip Wilson stepped down in 2013, following controversy relating to sheer leggings and Wilson’s subsequent remarks that “some women’s bodies do not work for the trousers,” which many deemed fat shaming..
Given that taking control of at the helm, McDonald has led the company through numerous quarters of sales growth, and manage the acquisition of the at-home linked physical fitness product Mirror in2020 The business reported a 22%year-over-year increase in net income in its latest quarter, and continues to see high demand for its athleisure apparel..
McDonald has likewise been instrumental in leading the company’s digital growth, by focusing on investments both in in-store tech and e-commerce..
” We made those investments because we wanted to reinforce relationships, but it also allowed us to look at methods of innovating,” McDonald said at Expert’s Global Trends Celebration in October2020

Nikki Neuburger, chief brand officer.

When she was tapped as chief brand name officer in January 2020, Nikki Neuburger was tasked with “elevating the Lululemon brand name”– a fitting request the executive who had actually invested a collective 15 years leading major transformations at Uber and Nike..
At Uber, Neuburger spent 2 years supervising worldwide marketing for Uber Consumes, where she helped to expand the offering to brand-new areas throughout 36 countries. At Nike, Neuburger invested 14 years in numerous roles, including most recently as vice president of international brand marketing for the company’s running department..
Beyond her years of managing major development efforts at Nike, she was also part of a 2018 effort to expose poisonous workplace practices versus females at the athletic business. Neuburger was among the several ladies who spoke up versus the behaviors, and individually wrote a letter to the executive team explaining a culture of “harassment and the exclusion of women from the inner circle of choice makers” prior to resigning from the company, the New york city Times reported.

Tom Waller, primary science officer.

With more than two decades of experience in sports science, Tom Waller has actually played a substantial role in product development at Lululemon. In 2014, Waller established Whitespace, Lululemon’s in-house innovation and research and development team, where he leads a group of employees committed to “industry-shifting initiatives” in apparel..
” I might see that every person in the world was starting to get more worried about their efficiency, whatever efficiency suggested to them,” Waller stated regarding product development in a recent episode of The Sports Lifestyle Podcast. “Therefore that blending of psychological and physical was something that we might do.”.
Prior to his work at Lululemon, Waller led research study and development efforts at companies including Speedo International, where he assisted establish Olympic swimming products. Waller particularly concentrates on “using psychophysiology to item development by connecting technology, science and human behavior.”

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