Prudential tries to find a brand-new ad agency thumbnail

Summary List PlacementHi and welcome to Insider Marketing for February22 I’m senior marketing press reporter Lauren Johnson, and here’s what’s going on:

Prudential searches for a brand-new advertising agency.
The Independent eyes acquisitions.
Facebook negotiates with Australia.

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Prudential is purchasing a new ad agency after years of handling the majority of its marketing itself

Prudential is shopping for a brand-new advertising agency for the first time in more than a decade, Patrick Coffee and Lindsay Rittenhouse report.
The advancement marks a big modification for the business, which was early to produce an internal company.
Prudential reported its first loss since 2013 due to the economic slump.

Check out the story.

UK news site The Independent is aiming to make its very first acquisitions as it increases international expansion

The Independent is in discussions to acquire or take stakes in other companies, sources informed Lara O’Reilly.
Prospective takeover targets include global media outlets and tech firms.
The talks followed a solid year of monetary performance and a strong start to2021

Check out the story.

Facebook is back at the negotiating table in Australia, the prime minister states

Facebook’s decision to obstruct news eliminated several state government and emergency situation department accounts.
Treasurer Josh Frydenberg stated he spoke to CEO Mark Zuckerberg Friday and talks were expected over the weekend.
Facebook is opposing Australia’s proposed law needing social media platforms to pay for links to news.

Read the story.

More stories we read:

What you require to know about Section 230, the questionable internet law Trump disliked and Biden may reform (Organization Insider).
GEN Z VCS: Satisfy the top 29 up-and-comers changing the world of equity capital (Company Insider).

Chick-fil-A’s out-of-control drive-thru lines have it facing off versus regional companies and battling lawsuits (Business Expert).
Los Angeles Times owner checking out sale of company (Wall Street Journal).
Vizio accelerates its streaming ads business as the CTV arms race heats up (Adweek).

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