Social discontent has actually fuelled a boom for the diversity market thumbnail

AS DEMONSTRATIONS VERSUS police violence and racism convulsed America’s streets this summer after the killing by a police officer of George Floyd, a black guy, the heat might be felt in the air-conditioned corner workplaces above. America Inc hurried to reveal plans to take on racial inequality. Walmart stated it would set up a $100 m initiative to fight bigotry. Pepsi swore to double spending with black-owned suppliers. Facebook and Estée Lauder promised to work with more non-white candidates. JPMorgan Chase promised to extend $30 bn in loans over 5 years to minority homes and businesses. Even NASCAR, which runs a motor-racing series for a mostly rural and white fan base, prohibited the display of confederate flags at its events. Diversity, many stated, is not just the right thing to do. It is good for company.
The recently developed variety, equity and inclusion (DEI) practice at Bain, a consultancy, now has 2 lots staff, and another 2 lots desire to be part of it at least some of the time, says Julie Coffman, who heads it. She calls diversity “the next digital”. A partner at another consultancy says DEI is the “fastest growing service line we have right now”.

By Admin