OXFORD-DICTIONARY lexicologists just recently stated “blursday” a word of the year. Pandemic-induced date confusion extends beyond self-isolating households. Finest Buy, a big American electronic devices retailer, recently stated that “Black Friday isn’t simply one day this year– it’s months long.”
The start of the pre-Christmas shopping season, which this year falls on November 27 th, has actually long been a bonanza for American merchants. The term itself is often credited to Philadelphia’s cops, who used it to explain the pandemonium caused by rural buyers and travelers thronging the city ahead of the annual Army-Navy American-football game on the Saturday after Thanksgiving. By the 1980 s stores recognised the branding chance– and started marking the occasion with deep discount rates and “doorbuster” deals to pull people from their turkey-laden tables to shopping aisles.
These days merchants make one-fifth of their vacation income, defined as sales in November and December, in the five days from Thanksgiving to Cyber Monday, created in 2005 by the National Retail Federation (NRF), a trade group, in acknowledgment of an online sales bump on the first working day after the holiday weekend. Black Friday normally attracts more than twice the foot traffic of other annual shopping sprees in America.
This year, though, covid-19 has …